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About American Fitness Couture

Yoga inspired activewear for the upscale woman at competitive, affordable prices for working out and for your daily activities. Our custom knit superior and thick—yet breathable—buttery soft, peached nylon/spandex fabric is made from a special nylon fiber called Tactel. (It's what they use in bullet proof vests--so it's incredibly strong, durable and supportive!) According to rigid testing, Tactel fiber is at least twice as soft and 20 percent lighter than most performance activewear fibers. It also dries eight times faster than cotton.

Our tactel nylon/spandex fabric is a certified anti-microbial to help fight the funk, and moisture to help minimize any unsightly sweat puddling around your lady parts. No more uncomfortable exposure!

Our design team consists of fitness-focused fashion designers, exercise physiologists who understand how the body moves in all planes of motion, and seasoned top-shelf pattern makers. Each carefully curated style in our collection is crafted to support and drape a woman to make her feel comfortable, move optimally, and of course, look beautiful.

American Fitness Couture Eco-Smart Ethically Made Activewear

Fashion + Fit + Function + Fitness = Your Second Skin

  • Fits Every Body! Our mix ‘n match pieces contour to your body's shape and feel as comfortable as your own skin. 
  • Functional Crossovers! From workout to workplace to weekend, our versatile apparel can be dressed up or dressed down for any occasion.  
  • Total Coverage! Our leggings pass the peek-a-boo “Bend Over” Test!
    • Made to Last! Incredibly durable Tactel® Nylon, strong yet supple; the same nylon used in Bullet Proof Vests! 
    • Eco-Smart! We are recycling devotees and use hybrid vehicles to reduce carbon footprint. 
    • Saves Water! Our efficient fabric dye machines use 20-30% less water per fabric lot.  
    • Ethically Made! We are a sweatshop-free company who financially values every employee.  
    • Proudly Made in the USA! From fabric to finish, we are 100% American.

    The Team

    Linda LaRue, RN, MEd, ATC

    Linda LaRue is a core guru and a top Hollywood A-list celebrity fitness instructor with over two decades experience. She has developed a very successful line of fitness videos and fitness equipment to help her clients and others stay on top of their game. Linda’s Core Transformer exercise program has proven to be a quick and effective way for both men and women to improve their core muscle strength and over-all health. A real foodie, Linda's blog is filled with great health and fitness articles, tips and healthy recipes that you’ll love.

    Linda developed American Fitness Couture after seeing a laundry list of problems with many of today’s fitness lines that sag, bag, are too loosely woven (peek-a-boo!) and wear out too quickly. On a deeper spiritual level Linda believes that when it comes to health, it matters not only what you put into your body, but also what you put on your body. Thus, she determined that the market needed a high-quality, upscale, yet affordable line: American Fitness Couture.



    At American Fitness Couture, our company was founded by women for REAL women

    ✂ We believe every woman has style, beauty and strength—even if she doesn’t know it yet.
    ✂ We support women and women owned businesses.
    ✂ We believe fitness comes in all shapes and sizes.
    ✂ We love our curves—it’s what makes us real.
    ✂ We believe that our laugh lines are hard earned badges of knowledge and wisdom.
    ✂ We believe comfort, fashion and style are mutually synonymous—not exclusive terms.
    ✂ We believe that fitness clothing should move and breathe with your body–always.
    ✂ We believe that fitness couture means using ONLY the most superior, luxurious fabrics.
    ✂ We believe in a woman’s right to show what she wants to show, when it comes to fitness clothing.
    ✂ We believe our fitness couture will make you look your best and build your confidence. So maybe—just maybe—if you feel and look amazing, you’ll feel more confident about taking chances to achieve and succeed when it comes to getting fit.


    Namaste Fitness Goddesses!


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