New Arrivals

New Arrivals

EXPRESS YOUR GREEN SIDE! Olive green for our Fall Release is in! An earthy hue ‘fit for fall,’ we have taken the drab out of khaki to create a bold, vibrant olive green. Both leggings and tops can easily be used as a neutral basic along with black, grey or navy, or compliments any of the brighter shades of the AFC color wheel such as violet, plum and fuchsia. This in-fashion color trend welcomes autumn and the changing seasons, intuitively feels energetic, strong and environmentally in-tune with nature’s green palette. Olive green seemed like a natural, organic choice as our cornerstone for The New Arrivals Collection. YOU asked…WE listened. We hear you! By your request, we took your favorite pieces—leggings and tops and now offer them also in olive green! A customer favorite - Full Length Pocket Compression Leggings, with plenty of storage options that are made to live in all day long. (Who doesn’t love a deep, side pocket for your phone?)!  Also new, our new Racerback Crop Top Sports Bra and Olive Get Shredded Tank are perfect pairings to integrate with your other AFC leggings, workout tops, sport bras and cover-ups.  We hope every piece of American Fitness Couture, fashionably fit activewear you put on your body, makes you feel styled with confidence, comfort and support to tackle anything in life. Period. Let us hear from you!

New Arrivals

New Arrivals

EXPRESS YOUR GREEN SIDE! Olive green for our Fall Release is in! An earthy hue ‘fit for fall,’ we have taken the drab out of khaki to create a bold, vibrant olive green. Both leggings and tops can easily be used as a neutral basic along with black, grey or navy, or compliments any of the brighter shades of the AFC color wheel such as violet, plum and fuchsia. This in-fashion color trend welcomes autumn and the changing seasons, intuitively feels energetic, strong and environmentally in-tune with nature’s green palette. Olive green seemed like a natural, organic choice as our cornerstone for The New Arrivals Collection. YOU asked…WE listened. We hear you! By your request, we took your favorite pieces—leggings and tops and now offer them also in olive green! A customer favorite - Full Length Pocket Compression Leggings, with plenty of storage options that are made to live in all day long. (Who doesn’t love a deep, side pocket for your phone?)!  Also new, our new Racerback Crop Top Sports Bra and Olive Get Shredded Tank are perfect pairings to integrate with your other AFC leggings, workout tops, sport bras and cover-ups.  We hope every piece of American Fitness Couture, fashionably fit activewear you put on your body, makes you feel styled with confidence, comfort and support to tackle anything in life. Period. Let us hear from you!