Ethical, eco-smart, premium activewear for women by women. Dreamed and Made in L.A.

Earth Day | How We Help Leave a Smaller Carbon Footprint

Posted on 21 April 2018

Eco-smart Activewear-American-Fitness-Couture

Did you know that 15 million tons of used textile waste is generated each year in the United States, and the amount has doubled over the last 20 years? In 2014, over 16 million tons of textile waste was generated, according to the U.S. EPA. Of this amount, 2.62 million tons were recycled, 3.14 million tons were combusted for energy recovery, and 10.46 million tons were sent to landfills. On average, Americans throw away approximately 80 pounds of used clothing each year, which costs our cities $45 per ton to dispose. *Synthetic clothing may take hundreds of years to decompose!

One of our key mission goals at American Fitness Couture is to leave a smaller carbon footprint. Our premium performance athletic Tactel nylon fiber and state of the art dye machines use ~30% less water than cheaper fibers, such as polyester. Our leading edge marking and cutting software program saves ~20% less fabric/garment, leaving less fabric cuttings that typically go straight to landfills. We drive hybrids to transport all our fabric and goods throughout our production that get 50+ MPG. Our Clean Silver Fabric Technology helps to promote longevity in our garments. We reuse our boxes for as long as we can, then separate them to recycle.

We consciously strive every day to help leave a smaller carbon footprint along our journey.

Namaste,

Linda LaRue, RN MEd, ATC., President

American Fitness Couture

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