Wanted to share with you a couple highlights and pics from our official launch at the 2013 IDEA World Fitness Convention in LA. #Pinchme:)! Next up. Shooting our Fall/Winter Look Book. Our new fall and winter color is cobalt that we are completely obsessed with right now. Our new pieces include capri and ankle length running tights, yoga tees with a slightly higher neckline so that nothing pops out when you downward dog made from beech trees and a princess fleece jacket with vegan leather piping made from recycled plastic bottles that we think would love MAG on our First Lady of Style, #MichelleObama.

Many thanks to our publicist, Sharon House of Much and House PR, for facilitating some amazingly important and positive meetings with Amy Rushlow, Editor at Prevention magazine. (Please look for us soon in their online IDEA World Fitness Convention highlights and favorite new activewear that they ♥–especially cobalt:))




Many thanks to our crack team beginning with fitness superstar Gay Gasper who rocked our new cobalt Mandarin top with black leggings–so elegantly chic–both Gay and our pieces of course!