Sportswear, activewear and yoga clothes for the upscale woman at competitive, affordable prices including workout tops, bottoms and jackets for yoga, working out, Pilate’s, Barre, and out and about. Hollywood’s A-Lister celebrity fitness stylists who routinely create body positive, form-flattering upscale activewear–especially yoga clothes–for women is the inspiration for our designs. Our design team consists of leading edge fitness focused fashion designers, exercise physiologists who understand how the body moves in all planes of motion, and seasoned, top shelf pattern makers. Each carefully curated style in our collection is crafted to support and drape a woman to make her feel comfortable, move optimally, and of course, look beautiful. Bottom line: We believe each activewear piece you own should move and perform with your body like a Second Skin.
Our customers agree: Our fabric is simply AMAZING! Our secret begins with using the most buttery soft, custom knit and custom dyed, thick yet breathable, peached nylon/spandex supplex that moves with your body like a Second Skin. Our fabric has optimal, memory hold to prevent bagging and sagging for the life of your garment, and has full coverage that will never leave you exposed. All our fabric is certified moisture wicking and anti-microbial to keep you cool and funk free during and after you workout. As our fabric is custom dyed, our color palettes are unique! Our custom fitness couture patterns are designed to shape your leg, lift your derrière, flatten your tummy, and lift your bust line. We believe that fit, function and performance are key to workout wear. That’s because your clothes are getting a workout just like you–so they have to perform and last too. (Additional benefit: Our tummy trimming secrets are an ever-so-slightly higher waist inseam and tummy control waistband, that can easily be rolled down if you want create a dropped waistline.)
If you love premium brands like Lululemon Athletica, Sweaty Betty, Lorna Jane, Nike, Stella McCartney for Adidas, Athleta, Splits59, BeyondYoga, Rogiani and Lucy like us, but don’t want to pay those steep prices, then try our American Fitness Couture workout clothes for women—especially our insanely low priced, solid print (and coming soon print) 3/4 Length Leggings at ONLY $49.00!
Our fabric and clothes are made healthfully with love and pride in Los Angeles, California. Sweatshop free. We are an eco-friendly lifestyle company that recycles our fabric cuttings, drives hybrids and sources locally and organically whenever possible. Our goal is to create comfortable, stylish and beautiful active wear that can take everybody and every body from workout, to workday to weekend. Click here to know more about our company’s mission to create a healthy, happy and fit lifestyle brand.