About Us: Activewear for women. Fitness clothing tops, bottoms, jackets and accessories for running, working out, yoga, Pilate’s, barré and life. Our sportswear clothing designs are based upon Hollywood’s A-Lister celebrity fitness stylists who routinely create body positive, form-flattering fitness couture for some of the biggest names in celebrity fitness today. Our design team consists of cutting edge fitness focused fashion designers, exercise physiologists who understand how the body moves in all planes of motion naturally, and top shelf pattern makers. Each fitness clothing piece in our collection is carefully created to support and drape a woman to make you feel comfortable, move optimally, and of course, look beautiful.
Our secret begins with using superior, thick yet breathable, luxurious sports performance fabric that moves with your body like a second skin—not to mention that our fabric feels simply AMAZING. Our fabric is a proprietary blend using just the right amount of a super thick thread count and cut, spandex that provides support (optimal compression with our running tights) and long-lasting memory hold to prevent bagging and sagging for years. Our material is anti-microbial and moisture wicking, so it’s the perfect attire to wear from the gym or yoga or Pilate’s studio to street. Our custom fitness couture body shaping patterns are designed to shape your leg, lift your derrière, lift your bust line and flatten your tummy. (NOTE: Our tummy trimming secret is a higher waist inseam and tummy top control waistband, which can easily be rolled down if you want create a dropped waistline.) All our couture fitness jackets are beautifully finished on the inside jacket facing and have finished, adjustable cuffs–so you never have to worry about alterations! At American Fitness Couture, our goal is to create comfortable, stylish and beautiful activewear that can take you from workout, to workday to weekend. That’s because we believe activewear is the new casual wear!
Our fabric and clothes are proudly made in Los Angeles, California. Sweatshop free. We are an eco-friendly company that recycles our fabric cuttings, drives hybrids and sources locally and organically whenever possible.